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Moroka Swallows legend Steve Sekano has thrown his support behind Walter Mokoena's ambitious plans to transform the Dube Birds into a major sporting brand with influence beyond football.
Mokoena's vision is to develop Swallows into a multi-sport institution similar to internationally recognised clubs such as FC Barcelona and Al Ahly SC. The proposal involves introducing several sporting codes under the club's name, creating opportunities for the organisation to expand its activities and attract a wider audience.
Sekano's endorsement is significant given his connection to Swallows and his experience with the club. His support suggests that the proposed transformation has attracted interest from individuals who understand the club's history and importance in South African football.
FC Barcelona and Al Ahly provide examples of sporting organisations that have expanded beyond their traditional football operations. Both clubs have established teams and structures across different sporting disciplines, helping them build strong identities and followings.
For Swallows, adopting a similar approach could create opportunities to reach new supporters, develop athletes in other sports and establish additional sources of revenue. It could also help strengthen the club's brand while preserving its historical identity.
However, turning the proposal into reality would require careful planning, investment, suitable facilities and effective management. Establishing multiple sporting departments would also involve developing the structures needed to sustain them over time.
Swallows remain a club with a rich history in South African football, and the proposed expansion represents an attempt to build on that legacy.
With Sekano backing Mokoena's vision, attention will now be on how the plans develop and whether the Dube Birds can successfully establish themselves as a broader sporting institution.