Barcelona are targeting a new merchandise sales record when they host Real Madrid at Spotify Camp Nou for Sunday’s El Clasico, with Lamine Yamal leading the club’s shirt sales as excitement builds ahead of the highly anticipated encounter.

The Catalan club reportedly expect revenue from their official merchandise store to surpass the €750,000 record established during last season’s meeting between the two Spanish giants. Their optimism has been driven by the team’s recent performances, the growing popularity of several players and the launch of a special collection for the occasion.

According to Ferran Correas of SPORT, Barcelona are preparing for a potentially record-breaking day commercially. The club also anticipate that ticket revenue could exceed the €16.4 million generated during the corresponding El Clasico last season.

Barcelona previously set their merchandise sales record during that fixture, when their shirt featured Colombian singer Olivia Rodrigo through a special collaboration with Spotify. The team also secured a 2-0 victory, with Marcus Rashford and Ferran Torres scoring the goals.

The club’s recent commercial figures have provided further encouragement. Barcelona generated more than €600,000 in merchandise sales during their La Liga match against Getafe, making it one of the three most successful trading days in the official store’s history.

Sunday’s clash will offer supporters another opportunity to purchase exclusive products, including a special collection featuring the GOLF branding associated with American rapper and designer Tyler, The Creator. The partnership with Spotify includes a limited-edition shirt and other merchandise that have reportedly attracted significant interest among fans.

Yamal remains the leading attraction in Barcelona’s merchandise market, with the young forward comfortably occupying the top position in the club’s shirt-sales rankings. His growing profile and performances have helped establish him as one of the team’s most recognisable figures.

Midfielder Pedri ranks second, while captain Raphinha also commands considerable demand from supporters. Defender Pau Cubarsi follows them in the rankings, reflecting his growing popularity among Barcelona fans.

Rodri is reportedly the most popular player among the club’s new signings, while Fermin Lopez has also enjoyed a rise in demand. Sales of Lopez’s shirt are now said to be approaching the level recorded for Gavi, highlighting the midfielder’s increasing appeal.

Interestingly, Robert Lewandowski continues to attract interest despite completing a summer transfer to Chicago Fire. Barcelona reportedly still receive requests for shirts bearing the Polish striker’s name, particularly from supporters in Poland.

The continued demand for Lewandowski merchandise demonstrates the lasting connection he has built with sections of the club’s fanbase, even after his departure from the team.

Barcelona’s commercial expectations reflect the wider excitement surrounding El Clasico, one of the most prominent fixtures in world football. The combination of strong player popularity, exclusive merchandise and the occasion’s global appeal could generate significant spending at the club’s official store.

With Yamal leading shirt sales and supporters anticipating Sunday’s showdown, Barcelona are hopeful that the match will surpass previous records and become the most successful merchandise-selling occasion in the club’s history.