FC Bayern Munich recently closed a spectacular deal. Bayern will receive 250 million euros from Viessmann. President Herbert Hainer has now explained how the deal came about. 

In exchange for this sum, the record champion sold a 5 percent stake in FC Bayern Munich AG. The relevant documents were signed on Thursday.

The deal was accompanied by a capital increase, and Max Viessmann will also become a member of the FCB supervisory board.

Hainer Talks About the Viessmann Deal

“Of course, it was our job to secure a very good outcome for FC Bayern in order to safeguard our international competitiveness and, above all, the long-term independence of FC Bayern. It was to our advantage that we weren’t in a bind and didn’t necessarily have to sell,” President Hainer explained in an interview with BILD. 

The talks between FC Bayern and Viessmann took place over an extended period and were conducted in a harmonious manner. The decision to enter into the deal was made for specific reasons.

“Viessmann is a long-established family-owned company that we’ve known for a long time, that shares our values, and that’s a perfect fit for us. This is especially true of Max Viessmann personally, who will be joining the FC Bayern supervisory board in the future,” Hainer continued.

Bayern faces numerous financial challenges in the coming years. These include modernization projects at Säbener Straße, which are already underway. In addition, there are important contract extensions to be handled. Investments in the team will also be necessary.

With this deal, Bayern is replenishing its fixed-income account. However, the money is not only intended to be spent immediately but also to be invested in a variety of ways. The goal is to ensure long-term competitiveness on the international stage, especially when compared to clubs from England, which receive significantly more television revenue.

This article was translated into English by AI. You can read the original version here https://fcbinside.de/2026/10/26/praesident-hainer-erklaert-warum-bayern-den-viessmann-deal-eintuetete/.