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Sheffield Wednesday manager Dave Challinor clear what his style challenge entails

Win and entertain – those are the two requirements for Dave Challinor as manager of Sheffield Wednesday. No pressure, then.

When it came to his new players, the Chester-born manager's first priority was clarity – a word that regularly cropped up in his first press conference. When it comes to the supporters, it is about delivering attractive football – and he is clear what that means to him.

TWIN AIMS: New Sheffield Wednesday manager, Dave Challinor (Image: George Wood/Getty Images)
TWIN AIMS: New Sheffield Wednesday manager, Dave Challinor (Image: George Wood/Getty Images)

As Henrik Pedersen discovered to his cost, winning alone is not enough at League One Wednesday.

The Dane only needed two defeats on the back of a nine-match unbeaten run to be shown the door at Hillsborough. But it was about more than that – his football just was not doing it for the supporters.

REUNITED: Sheffield Wednesday sporting director Simon Wilson has worked with Dave Challinor before (Image: Steve Ellis)
REUNITED: Sheffield Wednesday sporting director Simon Wilson has worked with Dave Challinor before (Image: Steve Ellis)

So Challinor knows he has to play with panache. Fortunately, he does not think he will have to change much to produce it with the squad he has been furnished with.

The problem is, one man's entertainment is another man's boring football. Some love pure passing, others are bored by tippy-tappy – "Gerri’ forward" is not an unusual thing to hear on a Yorkshire terrace.

"If you look at the last few years I would suggest some of the teams that have played the most attractive football have got promoted in Birmingham and Cardiff," argues a manager who led Stockport County before resigning when the Hatters lost the League One play-off final to Bolton Wanderers in May.

"Attractive football is different for everybody.

INSIGHT: Carlton Palmer (left) (Image: Craig Prentis /Allsport)
INSIGHT: Carlton Palmer (left) (Image: Craig Prentis /Allsport)

"How Brighton go about it in the Premier League is very different to how Arsenal go about it.

"The Arsenal fans will tell you that the football they play is really attractive because they won the Premier League last year.

"What this football club needs and wants is different from 20 miles away maybe."

It begged the question: what is his definition of attractive football?

"I want us to be possession-based but purposeful in that," he says. "I want us to play forward and be aggressive with and without the ball and play with good ball speed.

"I want to make the team we play against defend from their box."

It feels like everyone is starting from a position of clarity.

Challinor worked with sporting director Simon Wilson for five years at Stockport, and although he was careful to take a while choosing Pedersen's replacement, and to remove himself from certain discussions so there we no accusations of bias, it was clear he wanted what the 51-year-old provides.

And Challinor knows what he is walking into.

"Carlton Palmer was the manager at Stockport when I went there," he says. "I grew up as a Liverpool fan and go back to the early 90s when Sheffield Wednesday as a football club were in the Premier League and FA Cup finals. The history is there.

"You don't need to be told if you're involved in football around what Sheffield Wednesday is. I shared a car with Brian Barry Murphy for six years at Bury.

"I know Steve Haslam really well. I played with Steve at Bury and he played for me at Fylde.

"But I think everyone involved in football understands the magnitude and size of this football club."

He took time to reflect whilst out of work.

"My wife works from home and didn't like me in the house very often," he smiles. "When you come out, there's probably only so much you can do.

"You go on a few holidays, you go to other clubs. I've made some brilliant trips over the summer to go and see some brilliant people.

"I went up to Celtic and spoke to Martin O'Neill, who was amazing. I watched them training and Martin said I wouldn't learn anything from that.

"But just to watch him and how he works as he's someone I've got a massive amount of respect for was great.

"H's don a not too dissimilar journey to him in terms of starting in non-league so you take an awful lot from those things."

He comes promising evolution, not revolution.

"I just spoke to the players at the first meeting," says Challinor. "The big thing for me will be clarity around what our structure will be, roles and responsibilities, standards, behaviours that we need to live every day.

"They'll get honesty, I expect them to be honest with us.

"I won't ask them to do something that I can't do, except maybe run around on a football pitch now.

"It'll be a steady process, but I think you'll see some things that are different.

"Structurally, there'll be some little bits, clarity and simplicity around what we want to do in certain areas of the pitch.

"We need to get some excitement into especially this place. That comes from being positive, playing forward, being purposeful with our possession, making the other team defend for long periods, and getting the supporters off their seats."

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