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Celtic on Brink of Historic Broadcasting Revolution

Celtic supporters could eventually be able to watch every league match live in the UK, including Saturday 3pm kick-offs, under a major broadcasting proposal being considered by the SPFL.

For fans who cannot get to Celtic Park or follow the team away from home, it would mark a significant change in how they watch Scottish Premiership football.

Celtic on Brink of Historic Broadcasting Revolution
Celtic’s Camilo Duran scores their side’s first goal of the game during the William Hill Premiership match at Celtic Park, Glasgow. Picture date: Wednesday October 28, 2026.

At present, not every Celtic league fixture is selected for television coverage. Matches played during the traditional Saturday afternoon slot are also subject to the UK’s long-standing broadcasting blackout.

That could change from the 2029/30 season.

According to a report by SportBusiness, the SPFL has given broadcasters the opportunity to bid for live rights to every Premiership match when the next domestic television contracts begin.

The proposal would potentially allow Celtic supporters to watch all 38 league fixtures live, regardless of whether they take place on a Saturday afternoon, Sunday or midweek.

However, there is an important catch.

The current blackout prevents live football from being broadcast in the UK between 2.45pm and 5.15pm on Saturdays.

For Celtic’s 3pm fixtures to be included in a future television package, the relevant football associations would have to stop applying those restrictions.

The report suggests that the SPFL believes there is an increasing likelihood of that happening by the time the next broadcasting cycle begins.

Nothing has been officially agreed, though, and supporters will not see an immediate change.

Those contracts currently allow Sky to show up to 60 Premiership fixtures per campaign, with Premier Sports holding rights to another 22.

That is a maximum of 82 televised matches across a league season containing 228 fixtures.

A future deal involving the entire Premiership schedule could remove that gap.

There is also the question of how much supporters might have to pay.

The SPFL offering all its matches for sale does not necessarily mean every fixture would be included in a single subscription. Different broadcasters could still compete for packages, depending on how the rights are eventually sold.

No pricing arrangements or successful bidders have been announced.

The potential financial benefit to Scottish football is another consideration, although there is no guarantee that offering more fixtures would result in a significantly more valuable contract.

Removing the blackout could also prove controversial.

The restrictions have historically been defended as a way of protecting attendances at matches played on Saturday afternoons, particularly further down the football pyramid.

Lower-league clubs and supporter organisations may therefore have concerns about the effect of making top-flight football available on television throughout that period.

Celtic on Brink of Historic Broadcasting Revolution
11th January 2025; Victoria Park, Dingwall, Scotland: Scottish Premiership Football, Ross County versus Celtic; Close up of a sky sports microphone

For Celtic fans, the most immediate point is that the SPFL is now exploring an arrangement that could make every league fixture available to watch legally in the UK.

Whether broadcasters are willing to pay enough for the additional matches, and whether the blackout is eventually removed, will determine if that possibility becomes reality.

The earliest supporters could benefit from such a change is the 2029/30 season, with the current television deals remaining in place until then.

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