Oxford United has announced that Linear Fisheries will sponsor the club’s half-time game for the 2026/27 season, which will now be known as The Big Fish.

As part of the rebranded competition, two supporters will compete in a game that tests their football knowledge, speed, and quick thinking.

The challenge begins with a quiz before the contestants race towards the East Stand goal - while dressed in fish costumes.

A question related to Linear Fisheries will open the quiz, tying in the club’s new sponsorship.

Fans can register their interest online and select the fixture they’d like to take part in.

Two participants will be chosen for each home game and contacted in advance.

Entrants will be paired by age where possible to keep the competition fair.

Prizes for the winner will vary throughout the season and may include signed shirts, hospitality experiences, club shop vouchers, and other exclusive Oxford United prizes.

Linear Fisheries will also provide additional prizes at selected points throughout the campaign.

Oxford United has advised that the running portion of the game may be cancelled subject to weather conditions and replaced with an alternative format.

Fans are encouraged to register for a chance to take part in The Big Fish at a future home game.