The campaign, titled '’Twas the Season', celebrates the power of community and connection and is set in north London around the Emirates Stadium.

It features Firth alongside Arsenal stars Alessia Russo, Riccardo Calafiori, and Gabriel Magalhães and draws on the joy and pride that swept through the Arsenal community during the club’s title-winning 2025/26 season. It also highlights the celebration of the inaugural FIFA Women’s Champions Cup.

Gabriel Magalhães said: "At Arsenal, we support each other and keep moving forward together. The support I feel from the club and our supporters means so much to me and my family.

"Christmas is about being together, showing thanks and remembering what matters. This film celebrates that connection, and we want to carry that with us as we look forward to everything we have ahead."

The festive film blends the warmth of a Christmas story with the excitement of Arsenal’s historic season.

Firth narrates a journey through Islington, which transforms from a traditional festive scene into a celebration of the club’s achievements, ending with jubilant celebrations outside the club store, The Armoury.

Alessia Russo said: "This club has given me experiences that will stay with me forever. The celebrations in May – sharing that joy together – were the greatest gift our supporters have given us.

"That connection is part of who we are. Christmas is a time to appreciate the people you share those moments with, and to look forward to the ones still to come."

The campaign marks the beginning of a series of festive activities, including visits to north London hospitals, a Christmas Day lunch for care leavers, and ongoing matchday mental health drop-in support as part of the Premier League’s Together Against Suicide campaign.

The film will be shared across Arsenal’s digital and social platforms, including the club’s app.

Arsenal is also releasing a special Christmas card through The Armoury and Arsenal Direct, with proceeds supporting The Arsenal Foundation. The card, inspired by the campaign’s themes of connection and togetherness, offers supporters a way to give back during the festive season.

The campaign encourages fans to "share the season with family, friends, and fellow supporters while contributing to the club’s community programmes."