Ghost Golf brings together a few of my favorite things: the game, modern fashion and, yes, ghosts. I like seeing golf's familiar styles get a little more attitude. Add a ghost to the mix, and you can probably understand why this brand caught my eye.

Before there was a Reaper, there was a pair of dirty golf pants.

That is where this Ghost Golf story starts. Andy Nalla was practicing on real turf in 2020, cleaning his clubs between swings and keeping the towel in his back pocket. The dirt and grass stains came along for the ride. His solution eventually became the magnetic golf towel that helped launch Ghost Golf.

"It wasn't a business idea yet," Nalla said in my earlier coverage. "Just a way to solve my own problem."

Now there is a shoe called the Reaper, a collection called Clubhouse Rebels and enough gear to outfit a golfer well beyond the original towel. Halloween practically writes the invitation to come back. Having covered the brand last October and again this spring, I wanted to see where that first useful idea had taken it.

The towel still deserves a place in the conversation. Anyone who cleans a wedge after a practice shot understands the small nuisance Nalla was working on. Keep the towel on the bag, and you have to keep returning to it. Carry it around, and eventually you need somewhere to put it.

Ghost's magnetic Greenside towel measures 18 by 18 inches and uses microfiber with a waffle weave. Its concealed magnet is designed to attach to a cart or another suitable metal surface, and to let a golfer retrieve it with a club. Those are modest tasks, but they happen repeatedly during a round. A useful accessory earns its place through that repetition.

There is a coaching reason to care about the convenience, too. Cleaning the clubface should be easy enough that a player does it before the next shot without turning it into a separate project. A towel cannot choose the right landing spot or control a wedge's delivery. It can help remove one excuse for walking into that shot with yesterday's dirt still in the grooves.

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Halloween Field Guide

OPEN THE GEAR CRYPT

Four stops in Ghost's current lineup. Prices checked Oct. 31, 2026.

Listed U.S. prices before tax and shipping. Confirm current price, size and stock before ordering. Product specifications are company descriptions.

The Collection That Put Fluff in the Picture

My own point of reference became more personal this spring, when Ghost sent me its Patrons Only collection. I wrote about the presentation and the way the green and cream colors carried through the products. Seeing those pieces together gave me a better sense of what the company was trying to build around its accessories.

The bags, apparel and accessories looked as though they belonged together. That sounds like a basic expectation until you try to build a retail display around pieces that almost match. A golfer buying one item should be able to recognize the family resemblance in the next. The spring collection made that connection easy to see.

Mike "Fluff" Cowan helped give that spring campaign a human center. Ghost collaborated with the caddie for its 2026 Patrons Only collection, putting someone who carries the bag into the telling of a golf story. For a company selling bags, that was a particularly good choice.

A caddie is close to all the unglamorous work surrounding a shot. The towel, the clubs and the bag belong to that work, even when the camera is following the player. Building a campaign around Fluff gave those objects a connection to a person. There was room for some affection for golf in the selling of golf gear.

The Rebels Have a Varsity Jacket

Clubhouse Rebels takes the wardrobe somewhere else. The current collection includes a varsity jacket in Dark Chocolate with Bone sleeves, a crest at the chest and large artwork across the back. A heavyweight cotton T-shirt uses a relaxed, drop-shoulder cut. The clothes have an obvious interest in what happens after the golfer leaves the course.

Look at the back of the jacket and the lettering gets its room. Turn it around and the chest crest is smaller, the striped rib detailing more familiar. The design lets someone choose how much of the Clubhouse Rebels personality to show just by coming or going. It has a little mischief in it.

There are practical distinctions within that styling. The T-shirt is listed as 100% cotton; the varsity jacket has a nylon flight-satin exterior. Someone buying for hot-weather practice has a different need from someone looking for an evening layer. Calling all of it performance apparel would skip over the choices the golfer actually has to make.

Ghost's September launch reel announces the collection with a wink about proper attire and improper intentions. An October reel picks up the sweater-weather theme. The attitude suits the name, although I would give the product photographs more weight than the slogan when deciding whether a piece belongs in my closet.

A Reaper With a Job to Do

The Reaper SL is almost too convenient for a Halloween story. Ghost developed the spikeless golf shoe with PAYNTR Golf, and the listed construction includes a microfiber upper, a waterproof membrane, a cushioned midsole and a TPU outsole. Beneath the name is a familiar set of demands: keep the foot comfortable, supported and connected to the ground.

Those specifications give a buyer something to examine. Fit still requires a foot in the shoe, and traction deserves time on grass. The Reaper name supplies the seasonal fun; an actual round would supply a much better test of whether the shoe deserves another one.

The bags bring the story back closer to the towel. The Anyday Oreo is offered in seven-way and 14-way configurations, with features including a magnetic rangefinder pocket. The difference between those divider options is worth more attention than another admiring look at the black-and-white color scheme. How a golfer organizes and retrieves clubs is part of living with a bag.

On Oct. 27, Ghost posted a bag carousel announcing updates. It is a useful recent stop for readers revisiting the company, although the short caption alone does not establish exactly what changed.

Nalla's explanation of the Ghost name, in my earlier coverage, concerned the part of a golfer that stays with a course after the round. There is something familiar in that. Ask about an old missed putt and the golfer may still be able to point to the side of the cup it should have entered.

This Halloween, Ghost has supplied a Reaper and dressed its Rebels in varsity jackets. I still like the starting point: a golfer finishing practice, looking at his pants and deciding the towel needed somewhere better to go.

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From Brendon's Archives

TWO EARLIER GHOST SIGHTINGS

OCT. 26, 2025

From Grass-Stained Pants to Game-Changing Gear: The Ghost Golf Story

The founder story, the towel problem and the thinking behind the Ghost name.

APRIL 30, 2026

Ghost Golf's Patrons Only Collection Gets Modern Golf Right

Brendon's firsthand look at the supplied collection and its Fluff-led campaign.