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BBC blasted over latest TV rights controversy after another free-to-air event lost

The BBC has come in for criticism this year for cutting coverage of the Boat Race, live England cricket, bowls and the Commonwealth Games athletics

General view of BBC Sport studios at the MediaCityUK complex in Salford

General view of BBC Sport studios at the MediaCityUK complex in Salford(Image: (PAUL ELLIS/AFP via Getty Images))

International Rugby League (IRL) chair Troy Grant has taken aim at the BBC for not offering any money to televise the World Cup. The 2026 competition is currently well underway in Australia, but is being broadcast behind a paywall on Premier Sports.

That’s because even though the BBC broadcast all 61 matches across the men’s, women’s and wheelchair tournaments at the 2021 World Cup, they made a 'disappointing' offer to broadcast this year’s tournament. Speaking to The i paper, Grant revealed: “We’re not a charity. Revenue into the game has to come from somewhere. And the reality is that in the IRL, we operate more like a not-for-profit organisation. So we’re not there to make money for ourselves.

“We’re a low-cost operation and the money we raise, we reinvest back into the participation of the game. So we have to make money. There were decisions made back for the 2021 World Cup and the broadcast was given away for a dollar.

“So the BBC got it for a dollar and then the organisers paid for production. From a commercial point of view, that’s nuts.

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“People say to me, ‘Look, the broadcast numbers, the viewership for the 2021 World Cup was enormous,’ and it was.

“They say, ‘Wasn’t it successful?’ Yes, it was. Absolutely. And I’m really delighted with the numbers. I’m really grateful, but the strategy didn’t translate into growth.

“That has not translated to better uptake overall on the Super League, the premier level of the game in England. I’m not sure quality-wise Super League has got much better in the last four years, given the size of the growth and the eyeballs.

“It just hasn’t translated. And that was a big commercial decision that really whacked the organisers hard. As the IRL, we reduced our rights fee. We were prepared to take less because of the realities of Covid and the impacts and the postponement and all that.

Mikey Lewis celebrates with his England team-mates after scoring against France at the 2026 Rugby League World Cup

Mikey Lewis celebrates with his England team-mates after scoring against France at the 2026 Rugby League World Cup(Image: (Paul Kane/Getty Images))

“As I said, we’re not there to make money for our own good, just there to reinvest. So that was the reason and the rationale now was that everyone was offered the 2026 rights; the BBC were not out of the question.

“Premier Sports came in with a decent offer that I believe is affordable. I think it’s more a habitual thing where people aren’t used to paying for sport, but that’s the new world. We all pay for streaming and for £19 to get the amount of content and the quality of the content coming out of the World Cup is not a big price to pay.

“I understand times are tough for a lot of people as well. I get all that sort of stuff, but I think £19 was still a reasonable figure.

“We’re really happy with Premier Sports, disappointed that the BBC didn’t stump up, but that’s a matter for them and for them to explain to their viewers as well.”

Men's and Women's World Cup trophies during the Rugby League World Cup 2026 official launch

Men's and Women's World Cup trophies during the Rugby League World Cup 2026 official launch (Image: (Brendon Thorne/Getty Images))

Responding to the claims made by Grant, a BBC spokesperson told The i Paper: “We must make difficult choices to deliver the savings required while continuing to serve audiences as effectively as possible.”

Meanwhile, Jon Trickett MP has called on the government to make matches at the Rugby League World Cup free-to-air and protected for the foreseeable future.

He told City AM: “The problem rugby league has is that the feed stock has been cut off, that’s ordinary kids watching sport on TV living in poorer families. A lot of the rugby league clubs come from deprived communities – they are not able to pay for pay-for-view TV and they’re not able to see their heroes.”

Before he added: “The [government] has the power to list sporting events and it’s tragic that the World Cup is not seen on terrestrial television.”

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