NIVEA MEN takes South African winners to Spain for a Real Madrid experience

Image: Thufayl Ali

From exploring the Santiago Bernabéu to watching Real Madrid beat Sevilla 4-1, NIVEA MEN brought football, grooming and a memorable European getaway together in Madrid, Spain.

For a group of South African competition winners, watching Real Madrid play at home became a reality when NIVEA MEN took them to the Spanish capital for a week of football, culture and new experiences. And whether exploring the city or getting ready for match day, staying fresh was part of the experience.

Running from 14 to 20 October, the trip brought together influencers Kay Mahapa and Jamie Gounden, competition winners, South African football legend Lucas Radebe, award-winning actor Thembinkosi Mthembu and GQ South Africa Grooming Editor Anele Geqiwe.

Beyond match day, the group explored Madrid through a tapas and history tour, watched a traditional flamenco show and got a closer look at the Santiago Bernabéu Stadium. The highlight came on 18 October, when they watched Real Madrid take on Sevilla at the club’s iconic home ground, with the hosts securing a victory.

Travelling comes with its own grooming considerations, from long flights and busy itineraries to spending hours exploring a new city. Keeping your routine simple and having the right essentials on hand can help you feel fresh and ready for whatever the day brings. That’s where NIVEA MEN Cool Kick comes in, offering a refreshing option for men looking to stay fresh and confident on the move.

For the competition winners, seeing the Spanish giants in action was an opportunity to experience the energy of European football up close. But the trip was about more than the game. It also brought the brand’s focus on everyday freshness and confidence into a real-world setting, showing how grooming can fit seamlessly into a packed travel schedule, whether you're sightseeing, heading to the stadium or moving between activities.

For Nonjabulo Malunga, NIVEA Men Snr. Brand Manager, the trip was a way to reward loyal consumers while bringing the brand closer to its community.

“Taking our competition winners to Madrid was about rewarding their support for NIVEA MEN with an experience they will remember for years to come. Football has a unique ability to bring people together, and being able to share the excitement of Real Madrid with them was special. With NIVEA MEN Cool Kick, we’re also continuing to give men refreshing grooming options that help them feel fresh and confident.”