Comedian and digital content creator YY has called out Kenyan fans for the meager salaries earned by local footballers, arguing that low match attendance directly starves the domestic game of essential revenue.

Taking to his social media platforms on Tuesday, November 10, 2026, the entertainer stressed that football must be operated as a commercial business reliant on ticket sales, broadcasting rights, and corporate sponsorships.

“We are the reason why Kenyan footballers cannot get paid well. As much as football is a sport, football is also a business—you get paid based on the revenue you generate,” YY stated.

The Math Behind Ticket Sales and Sponsorships

To illustrate the financial potential of matchday revenue, YY calculated potential earnings using a standard 60,000-capacity arena like Kasarani Stadium:

• Ticket Revenue: Charging Ksh 1,000 per ticket in a fully packed 60,000-seat stadium generates Ksh 60 million from a single match.

• Monthly Potential: Three major, fully attended matches could easily yield tens of millions, with YY arguing that a consistent fan culture could help the local league pull in up to Ksh 1 billion monthly across fixtures.

• Corporate Backing: YY highlighted that corporate sponsors remain hesitant to inject capital into empty venues: “Sponsors will not come if there are no people.”

• Broadcasting Growth: Consistent crowd turnout would incentivize television networks to buy broadcasting rights, further boosting club finances and player wages.

Security Concerns and Building a Fan Culture

While calling for broader fan turnout, YY acknowledged systemic obstacles hindering the growth of local match attendance, specifically referencing past instances of hooliganism where peaceful spectators faced teargas.

Concluding his breakdown, YY urged sports authorities to prioritize stadium safety while encouraging Kenyans to take personal responsibility for elevating the local game.

“If we want footballers to earn well, we need to start attending these matches,” he emphasized.